01
AI Opportunity Register
Identify workflow opportunities across sales, marketing, operations, finance and customer service.
AI Strategy and Automation Planning for Australian SMEs
Before you spend money on AI, find the workflows worth automating.
Most AI initiatives fail to produce a measurable commercial result because businesses choose the wrong workflows, underestimate operational risk or automate without a clear business case.
The WGP AI Profit & Automation Audit identifies the opportunities most likely to improve profit, capacity, sales performance and customer experience—while reducing implementation risk before you commit to a build.
For Australian SMEs typically turning over $2m–$15m per year.
workflow / commercial view
Independent / practical / decision-ready
[IMAGE: Hero — SME leadership team reviewing process and automation strategy]
The commercial question
The risk is not missing AI. It is implementing the wrong AI.
AI is creating real opportunities for Australian businesses. It is also creating expensive distractions.
A widely reported MIT NANDA study found that 95% of surveyed organisations were seeing no measurable P&L impact from generative AI initiatives. The issue was not simply the technology. It was how AI was selected, integrated and applied to real workflows.
Source: MIT NANDA, The GenAI Divide: State of AI in Business 2025.95%
of surveyed organisations reported no measurable P&L impact from GenAI initiatives.
Source is external and does not imply MIT endorsement of WGP.
Automating work that does not materially affect profit, growth or customer experience
Fully automating workflows that need human judgement and approval
Buying tools before understanding the commercial problem
Building pilots that never become part of day-to-day operations
Spending money on implementation without a prioritised business case
What you receive
A decision-ready AI and automation plan for your business.
The AI Profit & Automation Audit gives you an independent, business-first assessment of where AI and automation can create value—and where it may create unnecessary risk.
02
Process and Workflow Map
See where work is slowed down, duplicated, dependent on manual effort or exposed to risk.
03
Impact-versus-Risk Matrix
Score opportunities based on their potential business impact and the cost of getting them wrong.
04
Clear Automation Recommendation
For each priority workflow, receive a recommendation to keep it manual, make it hybrid with human approval, or automate it fully.
Included in every assessment
Useful after the meeting ends.
- A board-ready executive report and presentation deck
- A recorded findings presentation
- Clear rationale for every priority recommendation
- At least three commercially viable opportunities identified—or we extend the assessment at no charge
[IMAGE: WGP Impact-versus-Risk Automation Matrix]
The method
How the audit works
The outcome is not a vague list of AI ideas. It is a practical decision framework for where to invest—and where not to.
01
Map the Business
We identify workflows across your key business functions that are candidates for improvement.
02
Assess Impact and Risk
Each workflow is assessed for commercial impact and operational, customer, data and reputational risk.
03
Choose the Right Level
We determine whether the work should stay manual, become hybrid human-plus-AI, or be automated.
04
Present Clear Priorities
You receive an executive-ready report showing the highest-value opportunities and rationale behind each decision.
[IMAGE: WGP four-step audit process] Map → assess → decide → act
A considered approach
The best answer is often not full automation.
Some workflows are too commercially important or too risky to hand over completely. Customer quotes, contract generation, pricing decisions and sensitive customer communication can benefit from AI—but still require human review.
WGP identifies where AI should do the preparation and repetitive work, while your people retain control over the decisions that protect margin, customer trust and reputation.
Manual
Human completes the full workflow
Best where judgement, nuance or risk is high
May be slower, but control remains essential
Hybrid
AI drafts, prepares, summarises or checks
A person reviews and approves key decisions
Often the best balance of speed, quality and risk control
Fully Automated
AI and systems complete defined, low-risk workflows
Best for repetitive, rules-based work
Requires clear controls and monitoring
Fixed-price consulting engagements
Choose the right level of assessment.
Software-agnostic advice, built around your existing systems. Every assessment includes a decision-ready report to help you prioritise opportunities, reduce risk and make confident investment decisions.
AI Profit & Automation Audit — SME
Best for
Owner-led businesses with a small leadership team.
From $1,950 + GST
- One 2-hour workshop with the owner and key team members
- Workflow map by business function
- Impact-versus-risk prioritisation matrix
- Manual, hybrid or fully automated recommendation for each priority workflow
- AI opportunity register
- Board-ready executive PowerPoint report
- Recorded findings presentation
AI Profit & Automation Audit — Medium Business
Best for
Businesses requiring input across leadership, sales, operations, finance and customer-facing teams.
From $6,500 + GST
- Eight 2-hour interviews with owners and key team members
- Workflow map by business function
- Impact-versus-risk prioritisation matrix
- Manual, hybrid or fully automated recommendation for each priority workflow
- AI opportunity register
- Board-ready executive PowerPoint report
- Recorded findings presentation
Optional add-on
Implementation Roadmap
For businesses ready to move beyond opportunity identification, WGP can develop ranked priorities, indicative ROI or savings estimates, recommended technology approach, investment business case and phased implementation plan.
Fit matters
This audit is right for you if…
You know AI could improve your business but do not know where to start
Your team is carrying too much repetitive administrative work
You want to avoid wasting time and money implementing the wrong AI solution
You want a strategic AI plan that prioritises the highest-return opportunities
You want to increase output without immediately increasing headcount
You need clarity across sales, marketing, operations, finance or customer service
You want an external expert to challenge assumptions and prioritise objectively
This is not for you if…
×You want a generic chatbot installed without analysing the underlying workflow
×You expect AI to replace every person or decision in the business
×You are not prepared to involve the people who understand the actual work
×You only want a list of trendy AI tools
×You have no intention of acting on commercially viable findings
Business transformation before technology
A commercial lens on AI investment.
Wild Growth Partners helps Australian SMEs increase profit by improving the way the business operates. We combine management consulting, process improvement, CRM, automation, AI and custom solutions to solve real operational problems—not simply introduce more technology.
The AI Profit & Automation Audit applies that same commercial discipline to AI investment. We assess the business first, then identify the workflows where change is most likely to create measurable value.
[IMAGE: Professional headshot of Mike New]
Mike New
Principal Consultant and Founder
Wild Growth Partners
0468 058 211
www.wildgrowthprofits.com
Evidence, not invented proof
The work should stand on its own.
Client testimonials and case studies will be added when approved material is available.
[Client testimonial to be supplied]
[Client name, company and industry to be supplied]
[Client testimonial to be supplied]
[Client name, company and industry to be supplied]
[Client testimonial to be supplied]
[Client name, company and industry to be supplied]
Optional case study
[Client industry] · [Business problem] · [WGP solution] · [Measured result or outcome]
[Client approval / anonymised case study confirmation required]
Frequently asked questions
Take the next sensible step
Do not let AI become another expensive business distraction.
Book a 20-minute AI Opportunity Call. We will assess whether the AI Profit & Automation Audit is likely to identify enough commercial opportunity to justify the investment.
If it is not the right next step for your business, we will tell you directly.
[IMAGE: Subtle abstract workflow / connected business operations graphic]
Request an AI Opportunity Call
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