Monthly numbers that actually grow your gym
Stop guessing. Start growing on purpose.
Most gyms are busy but blind. You've got leads, trials and members coming and going… but no simple, consistent way to see what's working, what's not, and what to fix this month.
Gym KPI Growth Engine is a monthly review and coaching program that helps gym owners define the right KPIs, track them properly, and use those numbers to drive consistent growth.
What you get each month
A practical, focused monthly cycle designed to turn your numbers into real growth.
The right KPIs, clearly defined
We help you lock in the handful of metrics that actually move profit: leads, show rates, trials, joins, cancels, reactivations, revenue per member and more.
Clean data you can trust
We review how you're capturing and tracking numbers across your CRM, booking system or spreadsheets, then tighten up the process so every lead and member movement is recorded properly.
A focused KPI review session (60–90 minutes)
Each month we jump on a call, walk through your numbers, and identify where money is leaking — whether it's poor show rates, weak close rates, low trial-to-member conversion or churn.
A one-page action plan — not a 30-page report
You walk away with a clear, simple plan for the next 30 days, focused on improving 2–3 priority KPIs, not changing everything at once.
System and automation improvements
Where it makes sense, we suggest practical tweaks to your CRM, booking system or automations — like better no-show follow-ups or win-back campaigns — that support the KPI targets we've set.
Why gyms use Gym KPI Growth Engine
Clear scoreboard for the whole team
Everyone can see the numbers that matter and how they're trending month to month, so conversations shift from opinions to facts.
Better decisions, less noise
You stop guessing which promos, scripts or processes work because the KPIs make it obvious where to double down and what to kill.
More profit without more ad spend
When you improve conversion and reduce churn on the members you're already attracting, profit per member goes up without needing to throw more money at marketing.
Delivered personally by Shane and Mike
Operators, not theorists. Every monthly session is run live by Shane or Mike — people who have built and fixed real businesses.
Shane Gregory
Gym Growth, Marketing & Sales
Front-line gym growth, marketing and sales experience. Shane brings strategies that actually fill classes and memberships, not just "ideas" — built from 15+ years owning and running gyms.
Mike New
Strategy, KPIs & Systems
20+ years of profit-focused consulting and systems optimisation. Mike makes sure the way you track, report and act on KPIs shows up in your P&L — not just in a dashboard.
Gym KPI Growth Engine is delivered by Shane and Mike — operators, not theorists.
Shane brings front-line gym growth, marketing and sales experience so you get strategies that actually fill classes and memberships, not just 'ideas'.
Mike brings 20+ years of profit-focused consulting and systems optimisation, making sure the way you track, report and act on KPIs shows up in your P&L, not just in a dashboard.
Every monthly session is run live by at least one of them, so you're talking to people who have built and fixed real businesses — not junior account managers reading a script.
Ready to turn your numbers into growth?
If you're done flying blind and want a simple, repeatable way to grow your gym each month:
Book a short intro call with Shane and Mike
We'll review where your numbers are now
If it's a fit, we'll plug you into the next cycle
Get a clear view of where your biggest profit gains are hiding in your current numbers.